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Alive within the very heart of Hatton garden, Flawless Fine Jewellery have always been committed to:

Quality : Every journey taken, we guarantee that every piece are check in depth.

Value : Competitive prices.

Customer Service : We strive to meet your highest expectations when we work together. Not just in finding your perfect stone but in the experience of purchasing your perfect stone.


Flawless Fine Jewellery is a London-based Jeweller specialising in bespoke engagement rings, wedding rings and eternity rings since 2011, we have exquisitely crafted modern to contemporary jewellery for thousands of our customers globally.


Our team together have over 20 years of experience in jewellery design and manufacturing. Thanks to our worldwide connections with diamond, gemstone and precious metals suppliers, we are able to offer the highest possible quality and genuine value for money for our customers.


From inquiry to sale, we have been giving complete knowledge and understanding to all our customers, so that they get complete satisfaction from manufacturing process to selection of diamonds.


We are specialist in certified to non-certified, supplying at most competitive prices in the UK. Customers can now experience the traditional pride, personal service, excellent value and stunning quality of our products.


We believe that high-quality bespoke jewellery to traditional jewellery is a luxury that should be accessible by everyone - we are guided by this belief

The following terms do not affect your statutory rights. If you have any queries regarding any of our terms and conditions please contact Customer Care on 020 8127 0860 , or info@designmydiamond.co .uk prior to placing your order.​


Every effort is made to ensure that the prices shown in the flawlessfinejewelry Collection catalogue, and on this site, are accurate at the time you place your order. All prices are shown in sterling pounds and are inclusive of VAT and postage and packing charges. If ordering from outside the EU or from the Channel Islands, VAT will automatically be deducted. If an error is found, we will inform you as soon as possible and offer you the option of reconfirming your order at the correct price, or cancelling your order.


Gift vouchers are only redeemable by post or telephone. Gift vouchers may not be exchanged for cash. If the sum of the items purchased exceeds the value of the gift voucher, the balance of the order must be paid by credit/debit card or by cheque. If the sum of the goods purchased is less than the value of the gift voucher, any balance will remain as a credit on your account and may then be redeemed against future orders.

If you have to return items purchased using gift vouchers, the value of the items returned will be credited to your flawlessfinejewelry account and will be redeemed against future orders. Gift vouchers are valid for a period of 12 months from the date of issue.


flawlessfinejewelry will take all reasonable precautions to ensure that details relating to you, your order & payment are kept secure in accordance with the requirements. Unless flawlessfinejewelry is negligent in exercising these responsibilities then flawlessfinejewelry shall not be held liable for unauthorized access to information supplied by you. Where you supply data relating to other individuals, you will be deemed to have obtained their agreement to this information being released to us.


The content contained within the pages of this site, including photographs, images, logos, written text and other materials, is the copyright trademark, or registered trademark of flawlessfinejewelry or their content and technology providers. All rights reserved.

Customers are granted permission by us to copy, print or download extracts of material on this site, providing that this is for the purpose of placing an order with us, or other non-commercial personal use. Any other use of materials on this site without prior written consent from flawlessfinejewelry is strictly prohibited.


If you haven’t submitted an order, you may clear the items in your shopping basket at any time by clicking on the remove button next to the relevant product image in your shopping bag. If you have placed an order but then wish to change or cancel it, please contact us as soon as you can, as orders move rapidly through to our workshop and dispatch team. We will try our best to make any changes but we cannot guarantee that we will be able to do so as the order may already have been dispatched. In such cases, you may have to wait until you receive the order and then follow the normal Returns procedures. We have a 30-day No Quibble Returns policy.

Once we've heard from you that you wish to cancel an order, any sum debited to us from your credit or debit card will be re-credited to that credit or debit card account as soon as possible and in any event within 30 days of your order only once the goods in question are returned by you and received by us in the condition they were in when delivered to you. If you do not return the goods delivered to you, in the way detailed above, we shall be entitled to deduct the direct costs of recovering the goods from the amount to be credited to you. You will be liable to any charges incurred when returning the goods to flawlessfinejewelry unless the return is as a result of an error on our side.


We have insufficient stock to deliver the goods you have ordered;

One or more of the items you ordered was listed at an incorrect price due to a typographical error or an error in the pricing information received by us from our suppliers.

If we do cancel your order we will notify you by email or by telephone, and will re-credit to your account any sum deducted by us from your credit card as soon as possible but in any event within 30 days of your order. We will not be obliged to offer any additional compensation for disappointment suffered.


We reserve the right to change the Conditions from time to time, and your continued use of the Website (or any part thereof) following such change shall be deemed to be your acceptance of such change. It is your responsibility to check regularly to determine whether the Conditions have been changed. If you do not agree to any change to the Conditions then you must immediately stop using the Website.

This Privacy Policy applies to www.flawlessfinejewelry.com Entering the site constitutes your acceptance and agreement to the terms contained in this Privacy Policy. If you do not agree with the terms set forth in this Privacy Policy, please do not enter the site.

Our company values you as a customer and respects your privacy. We do not share or sell your information to any third parties. We strive to make every visit to our site-whether on a computer, tablet or mobile device-convenient and secure. When you provide information on this web site, such as a credit card number, that information is protected by Secure Sockets Layer (SSL) encryption technology.


  • Types of Information We Collect:

    • Legal Name
    • Billing and Shipping Address
    • Email Address
    • Phone Number
    • Credit/debit card number
    • Information on how you are using the site
    • Purchase/return/exchange information
  • We Collect Information When:

    • You interact with the site through your computer, tablet or mobile phone You request information, make a purchase, return or exchange.
    • An account is created on the site.
    • You connect with customer service via email or on social media platforms.
    • You use a social media platform like Facebook or YouTube.
    • You request to receive emails or our newsletter.
    • You participate in a contest or sweepstakes.
    • You respond to one of our surveys.
    • You share comments or suggestions.


  • Technologies Used

    We may use tracking pixels/web beacons, cookies and or other technologies to receive and store certain types of information. This information includes Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date/time stamp and click stream data. This information helps us customize your website experience and make our marketing messages more relevant. It also allows us to provide features such as storage of items in your cart between visits. This includes our content presented on other websites or mobile applications. In order to provide the best customer experience possible, we also use this information for reporting and analysis purposes, such as how you are shopping our website, performance of our marketing efforts, and your response to those marketing efforts.
  • Third Party Cookies

    We allow third-party companies to collect anonymous information when you visit the site and to use that information to serve ads for our products or services or for products or services of other companies when you visit the site or other websites. These companies may use anonymous information (e.g., navigational, non-personally identifiable information, click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, etc.) during your visits to the site and other websites in order to provide advertisements about our goods and services likely to be of interest to you. These parties may use a cookie or a third party web beacon, or other technologies, to collect this information.
  • User Experience Information

    In order to improve customer online shopping experience, help with fraud identification, and to assist our customer care representatives in resolving issues customers may experience in completing online purchases, we use tools to monitor certain user experience information, including, but not limited to, login information, IP address, data regarding pages visited, specific actions taken on pages visited (e.g., information entered during checkout process), and browser information.
  • Information from Other Sources

    We may also obtain information from companies that can enhance our existing customer information to improve the accuracy and add to the information we have about our customers (e.g., adding address information). This may improve our ability to contact you and improve the relevancy of our marketing by providing better product recommendations or special offers that we think will interest you.
  • Public Forums

    Any information you submit in a public forum (e.g., a blog, chat room, or social network) can be read, collected, or used by us and other participants, and could be used to personalize your experience. You are responsible for the information you choose to submit in these instances.


  • Product and Service Fulfillment

    • Fulfill and manage purchases, orders, payments, returns/exchanges, or requests for information, or to otherwise serve you.
    • Provide any requested services.
  • Marketing Purposes

    • Deliver coupons, mobile coupons, newsletters, receipt messages, e-mails, and mobile messages.
    • Internal Operations.
    • Improve the effectiveness of the site, mobile experience, and marketing efforts.
    • Conduct research and analysis, including focus groups and surveys.
    • Perform other business activities as needed, or as described elsewhere in this policy.
  • Fraud Prevention

    • To prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business.
  • Legal Compliance

    • To assist law enforcement and respond to subpoenas.


If you have any questions, please do not hesitate to contact us at 020 8127 0860 or email us on



  • 1When did FLAWLESSFINEJEWLERY JEWELRY begin selling diamonds?

    We have been in Diamond trading and Jewellery manufacturing business since 2011.
  • 2Do you design and create your own jewelry?

    From choosing the precious stone to CAD designing our mounts, we design our own jewellery, manufacturing them all in hatton garden on the bases of trends and popularity.
  • 3Do you have a physical store I can visit?

    Yes indeed! We also happily accept appointments for viewing and purchasing in our showroom situated in London, in the middle of Hatton Garden. If you have specific items you would like to view, we always recommend making an appointment in advance so we can ensure we have your desired items available and ready to view.
  • 4How are your prices so competitive?

    Aside from being jewellery designers, we are proud and honoured to be direct partners of large and established manufacturers and suppliers that supply to many retailers in the UK and around the world. Providing best competitive prices for the diamond jewellery. We ensure that we offer our customers the best possible prices.
  • 5When did FLAWLESSFINEJEWLERY DIAMONDS Jewelry begin selling diamonds?

    We have been in Diamond trading and Jewellery manufacturing business since 3 generations, flawlessfinejewelry.com incorporated in UK since 2005.


  • 1Are all your diamonds natural?

    Yes- all of our diamonds are 100% natural diamonds.
  • 2Is your jewelry gold plated or solid gold?

    No, we do not sell any plated jewelry. All our jewelry is casted in solid 9k gold, 18k gold, or platinum. With the exception of two tone rings and girdling which consist of mixing and rhodeming.
  • 3Should I purchase gold or platinum?

    This is a question we deal with on a daily basis; ultimately the choice is yours. Visit our education page and see the 'Metal' section for more detailed information.
  • 4What should I do if the ring I ordered is not the right finger size?

    We recommend you check for the correct finger size before placing an order, but don’t worry if you order the wrong size- just send/bring the ring back to us and we will size it with the correct finger size one time with a polish for free. We do not recommend having the merchandise resized elsewhere, as they can damage the ring and doing so will void all warranties.


  • 1What payment methods do you accept?

    We accept Visa, MasterCard, Maestro, American Express, Checks (call to request), Money Order (call to request), and Bank Transfers (call to request).
  • 2Can I place an order over the phone?

    Yes. Please ensure you have the Product ID for the item you're interested in and all the required specifications when placing a phone order by calling 020 8127 0860
  • 3Can I pay a deposit and reserve an item?

    Yes, please contact our office at 020 8127 0860 and speak with a customer service representative for more detailed information on our policy.
  • 4Can I pay with two different credit cards?

    Yes, please contact our office at 020 8127 0860 and speak with a customer service representative for more detailed information on our policy.
  • 5Are your prices online the same in-store?

    Yes. Where the item is like for like, and has the same diamond specifications, the prices will be the same.
  • 6Are all the designs online available to view in-store?

    No, we attempt to stock as much of our catalog as possible. However it is not possible for us to stock every item in all its variations. To avoid disappointment, we recommend booking an appointment before visiting our showroom.
  • 7How often do your prices change?

    This varies; our prices are updated periodically according to fluctuations in the precious metals and diamond market.


  • 1How long would my order take to receive?

    We have wide range of jewellery for ready to ship and some of our jewelry is made to order and may require several days of production time. Please note that the estimated ship date is listed on the item detail page. Please consider production time when you are purchasing gifts that are time sensitive.
  • 2Will you inform me when my order is shipped?

    Yes, we will notify you via email with the shipping & tracking details. The email will be sent to the email address you provide when placing the order.
  • 3Will my order be insured during delivery?

    Yes, all our shipments are fully insured while in transit to you.
  • 4What if I need my order by a specific date?

    If you need to receive your order by a specific date, please contact our office at 020 8127 0860 and speak with a customer service representative.
  • 5Can I have my order shipped on a specific date?

    Yes, please contact our office at 020 8127 0860 and speak with a customer service representative.
  • 6Can I pickup my order in-store?

    Yes, however this must be scheduled ahead of time. You will not be able to collect an order from us by visiting the store without prior arrangement.
  • 7Can I change my delivery address?

    No, due to our fraud detection system we ask all our customers to have orders shipped to their billing address. If you are unable to receive an order at your billing address please contact our office at 020 8127 0860 and speak with a customer service representative.
  • 8Do you ship internationally?

    Yes, we ship internationally via UPS Worldwide Express and FedEx International Priority, Royal mail International.


Orders once placed on this website will be subject to acceptance in according to terms and conditions. Any Quotation shall be deemed to be an offer by the Seller to sell Goods pursuant to the Conditions. Once order is placed, the acknowledgment email will be sent to customer confirming the order of the customer. Dispatch or delivery of any Goods by the Seller to the Buyer has been effected such event or events shall be deemed conclusive evidence of the Buyer's acceptance of the Conditions.

We do not provide direct access to the details of your purchase on this website. You should keep the email with you for your records. Once orders are placed , the customer can check the details of the orders in their My Account Page Once an order is placed , we check the debit/credit card details and stock availability and then process the payment .Goods are subject to availability , If we are unable to provide your goods, we will inform you as soon as possible, We can either make a brand new one for you or refund you for full amount you have paid for.

Price and Payments

The price of the goods will be Inclusive of VAT The price for any goods is seller’s current list price. The price you pay is the display price of the website. We make sure that all prices are correct, error do occur sometimes, if there is error in price of the good you have ordered, we will inform you and give you option of reconfirming the correct price or cancel the order. If we cannot contact you , we will consider it as Order Cancelled. And you will receive the full refund.

The seller can change their price as per their own choice, as they strictly depends upon fluctuation of currency and price of goods We accept Visa, MasterCard, Maestro, American Express, Checks (call to request), Money Order (call to request), and Bank Transfers (call to request). Finance option also available.

  • 1Free Delivery

    All of our orders come with delivery with the Royal Mail service. Please note that orders outside the UK may incur an additional delivery charge. All of our parcels require a signature at the delivery address and are fully insured up until the point that they are signed for. If your item has not been signed for, it will be returned to your local sorting office, which you can collect with some form of identification.
  • 2How long does my order take?

    We have wide range of jewellery for ready to ship and some of our jewelry is made to order and may require several days of production time. Please note that the estimated ship date is listed on the item detail page. Please consider production time when you are purchasing gifts that are time sensitive.
  • 3Can I have my item sooner than this?

    In many cases we can meet shorter urgent deadlines, please just contact us and ask about the specific item you want to order.
  • 4How is the item delivered?

    All our items are delivered to customer internationally usually by FEDEX or Royal Mail. All the products will be delivered to customer by Royal Mail Signed for delivery in uk . Risk and loss of products is passed to buyer once product is delivered. Orders can be collected by hand, directly from us, with an appropriate proof of Identity such as passport, driving license, etc. Return address is listed as "Buy Fine Diamonds" for insurance purposes. The actual jewellery is contained in a luxurious gift box with protective outer packaging.
  • 5Can you ship to another address?

    Yes we can ship to an alternative delivery address, but we will need some additional forms of identification and proof of address if the payment was made by a debit or credit card.
  • 6Can I collect my item?

    Orders can be collected from our London showroom, as long as this has been agreed with the sales team (see contact us). The person collecting must be the person who paid for the goods and must be able to prove their identity.
  • 730 Day Return Policy

    If you’re not happy with your product for any reason, you can return your jewellery within 30 days of your order’s delivery date for a full refund. Keep in mind that we cannot accept any jewellery that is bespoke or engraved, anything that has been already resized. Any items returned must still be unworn in pristine condition in order for your return to be processed. Any jewellery sent back to us will be subject to assessment before any refunds can be processed.
    Once your jewellery has passed our quality checks, we will contact you via phone or email and process your refund within 10 working days. Please note that any refunds on a finance application may take longer than 10 working days
    How to Return Your Jewellery

    Let us know that you would like to return an order by providing us with your order number and by sending us an email to sales@flawlessfinejewelry.com. Please write a small covering note in your package letting us know the reason for your return. This will help process your return faster.

    If you are sending your ring back to us for a one-time free resizing, please write clearly what size you would like us to adjust your ring to.

    Please use the original packaging to send your jewellery back to us, or a similarly sized package for security purposes, using Special sign for delivery and insure it for full amount to send your item to our address:

    Flawless Fine Jewelry LTD

    109 Hatton Garden, EC1N8LY, London, United Kingdom.

    Drop off & Collection

    If it’s easier, you can personally drop off your ring at our London showroom in Hatton Garden.

    Simply book a appointment by visiting our booking page here. You’ll be notified when your jewellery is ready and you’ll need to book a collection slot with us. Please note that any drop offs and collection will require proof of ID for security purposes.


Flawless Fine Jewelry offers a service that covers several vantage points, There is always at least one requirement the purchaser knows, be it price, or type of diamond. Based on this parameter, he can show you the availability on the world market. Every diamond is unique and the perfect match for every occasion and person is somewhere.

Diamond advisory services

Advice does not mean a sales offer; it does mean that if you want to buy, just define your needs and flawlessfinejewelry will give you the best available possibilities, so you can make the wisest decision at your own pace. Whether one single gem, two matching identical diamonds or many carats of a particular grade, He will present options that you did not consider, it is all part of a diamond facility we offer. Even if you have already been offered or seen a stone that is a possibility for your needs, He can confirm its properties. His advice or consultation service is completely detached from his sales department and entirely without bias.

At Flawless Fine Jewelry we operate the VAT Retail Export Scheme allowing overseas visitors to be refunded VAT on all goods.

VAT Refunds for are for International Travellers Leaving the UK

If you are visiting the UK from a country outside of the EU you may be entitled for a VAT refund from goods purchased on flawlessfinejewelry. If you are an overseas visitor to the UK, to qualify for a full VAT refund you must:

1. Live outside of the European Union

2. Be leaving the United Kingdom within three months of the invoice date

3. When you leave the UK you must show the customs office the set jewellery along with the receipt and a completed VAT refund document, which must be stamped and signed by customs officer at the point of departure from the UK.

If you live in the UK and are planning to leave the EU for at least 12 month, you may be entitled to obtain a VAT refund from set jewellery (not loose gems) purchased at Flawless Fine Jewelry.

To qualify you must:

1. Leave the UK to a country outside of the EC with the set jewellery purchased at flawlessfinejewelry in the third month after the month the jewellery was purchased.

2. Stay outside the EC for at least 12 months

3. Show customs officials at departure from the EU the set jewellery purchased at flawlessfinejewelry with the receipt and a completed VAT refund document which must be stamped and signed by customs.

To obtain a VAT refund at flawlessfinejewelry we will provide you with a VAT 407 from. You will need to fill in the form when the purchase is made providing evidence you are eligible for a VAT refund – usually a passport. View the notes and requirements on HMRC website with this link VAT 407 form here

For questions or comments, please fill in the details below and we will respond within 24 hours.

Please fill in the details below and one of our experts at 77 Diamonds will call you back.

To request a consultation with one of our experts in our London or Manchester showrooms, please fill out the form below.